Heading into the midst of a golden Super Bowl weekend, the studios hard hit with their own brand of “super” indeed.
It may only be the beginning of the year, but with Super Bowl Sunday captivating more than 100 million television viewers world wide, the studios have upped the ante with longer teases and full-on trailers for their upcoming summer movie slate — and then some! Warner Brothers and Fox studios were leading the pack running cleverly marketed ads that promoted the upcoming Marvel property Deadpool but with the most anticipated game of the year on everyone’s mind, it was a no-brainer that the summer’s big screen brawl took some honors.
Gotham City and her sister city Metropolis were both at the center of airline tourism ads to position Batman v. Superman: Dawn of Justice. Bruce Wayne (Ben Affleck) encouraged visitor come to Gotham and enjoy the nightlife as well as visit the opera, and Lex Luthor (Jesse Eisenberg) suggests that the newly rebuilt Metropolis has even more to offer. Either way it’s fans who end winning as the messaging is clear…the dawn is near!
Another trailer that garnered just as much attention and is also pitting two of its titular tentpole stars against one another is the trailer to Marvel’s Captain America: Civil War the sequel to Winter Soldier takes much of its cue from the events in Marvel’s Avengers: Age of Ultron — that film’s most pivotal scene came from a quiet moment between Captain America (Chris Evans) and Iron Man (Robert Downey, Jr.) as the two friends and warriors discuss their mission and the consequences of their heroics.
In the upcoming Civil War Cap finds himself choosing sides when a close friend and ally becomes a target and lines are drawn in the sand. Interesting that two of the big blockbusters and major superhero franchise films are pitting its big guns against one another! Undoubtedly one day Captain America versus Batman will draw just as much attention. Other Avengers making Super Bowl appearances included the diminutive Ant-Man stealing a Coke from the incredible Hulk.
Also making the grade for raising the stakes is the next installment from Michael Bay’s revisiting of his 80’s toy box as Teenage Mutant Ninja Turtles: Out of the Shadows is introduced and reveals some fan favorites that just didn’t make it into the first film. Bay has practically thrown everything but the kitchen sink into this sequel including some classic sidekicks and villains. Fans can expect Casey Jones (Stephen Amell) and the evil Krang to pop in!
One thing is for certain with millions tuning in, the super franchises are ready to make plays of their own to pull us in and keep us engaged this season at a theater near you!
Batman v. Superman: Dawn of Justice opens in March with Marvel’s Captain America: Civil War premiering in May.