iFeature | Marvel’s Cinematic Universe on AVENGERS Heading Towards the “ENDGAME”

The final curtain is about to drop on Earth’s Mightiest Heroes and after “The Snap” heard around the universe, it’s anyone’s guess how it’ll all play out, but invariably MARVEL STUDIOS redefined the superhero movie!

All it may have taken was a single “Snap!” to tragically undercut the growing legacy of the Marvel Studios heroes, in Avengers: Infinity War the big bad that has loomed in the shadows, puppeteering events across a decade of blockbuster films, the Mad Titan Thanos (played by Josh Brolin) altered the course of the history by annihilating half of the entire galaxy’s population — and taking with him some of the Marvel Cinematic Universe’s newest stars including Black Panther, Doctor Strange and the newly integrated Spider-Man.

The third installment in the Avengers franchise, crushed under its heel any anticipated hope fans may have had of a new “phase” elaborating on an ever-expanding universe capturing the spirit of the Marvel Comics that many movie goers had been thrilled to see come to life, since the introduction of Robert Downey, Jr in 2008s Iron Man. Studio chief Kevin Feige envisioned a theatrical experience that replicated the serialized episodic world these characters had inhabited in their 2-D incarnations, fleshing them all out fully to properly transition to the big screen.

By the time all the main players converged onto widescreen for the Avengers team movies, the film just couldn’t get any better, the action more dynamic and the stakes always higher, but at its core the players remained rooted to the core of their origins — their creator Stan Lee had always believed in the premise that as extraordinary as the circumstances that were that made these individuals heroic, they were always as “real” as real could get — especially in the case of sharing hall space with a thunder god and a radioactively rage-filled hulk.

The Avengers (2012)
L to R: Black Widow (Scarlett Johansson), Thor (Chris Hemsworth), Captain America (Chris Evans), Hawkeye (Jeremy Renner), Iron Man (Robert Downey Jr.), and Hulk (Mark Ruffalo)

A Marvel Indeed

When the titular heroes including Iron Man, Captain America and Thor (and arguably The Hulk) were corralled under one umbrella to be featured in the team film Avengers the studio blockbuster would immediately be altered forever! Successful franchise films had become regularly expected, especially with genre-inspired material like the X-Men or Spider-Man films, although by the time those features hit their third installments the narrative often felt stale, leading to the inevitable reboot. Kevin Feige imagined a longer, more linear experience and inspired a universal story arc.

Avengers bent that rule by landing all the separate or anticipatory franchise characters inside of a team roster. The first film released in 2012 introduced the “founding members”, its follow-up 2015s Avengers: Age of Ultron expanded upon the roster, and by the time we’d arrived at 2018s Avengers: Infinity War the entirety of the Marvel Cinematic Universe was recruited to take on the larger than life adversary. It was also necessary since the team was essentially disbanded.

Directed by Anthony and Joe Russo Captain America: Civil War (2016) the third film in that franchise disassembled our core heroes, but introduced Black Panther, initiated the Ant-Man and gave us an amazing Spider-Man: Homecoming. The Avengers may have come to an impasse but movie audiences knew that the real war was infinitely on the horizon, and that when the stakes were raised to upwards of a cosmic scale, it would take all of our muscle to fight back — unfortunately we hadn’t factored in that the bad guy might win in the end!

The Next Phase

So perhaps now would be a good time to catch our breath before the next, and fourth film in the franchise hits theaters worldwide. Avengers: Endgame is not shying away from admittedly letting its audience know upfront — however this plays out, the title should be taken very seriously. Inevitably some of our favorite characters may live, and others might die, and still some others have to determinately crawl themselves back from where ever they may have found themselves after that fateful “Snap!”

Marvel Studios has proven in its premiere decade its dominance over the superhero film franchise, a formula that others have attempted to emulate with mixed results, but never as effortlessly as Marvel appeared to master the medium. With the theatrical experience marking a steadfast transition to the home, the Marvel catalog is now getting the 4K respect that it widely deserves. In the Ultra HD resolution that 4K offers the Avengers franchise especially has never looked or sounded so epic!

Picture quality is unmatched and this is most evident in the heavily CGI moments that often occur when the screen is inhabited by Hulk and an army of Ultron robots. 4K also enhances the environment that these actors exist in, turning their highly futuristic war rooms and battle sites, whether deep on the edges of the earth or on the streets of New York appear all the more textured and tangible. The cinematically profound depths of the audio bombardment is also something to behold! With all three of the current film’s available on 4K, this is the only way to assemble proper!

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